Wednesday, February 23, 2011

Blueberries and the Bigger Question

     I would have preferred to  have embedded this, but there you go. It is worth watching, though.
Blueberries faked in cereals, muffins, bagels and other food products - Food Investigations -
     The point of the piece is pretty good; you may think you know what you're buying, but you really don't. Of course, glancing at the ingredients list would have told you that. Or the fact that you're already buying a processed food-like substance rather than, you know, food. But nevertheless, there is a lot of marketing money being spent to ensure that you are mislead about what it really is that you're buying.
     This is the reason that Michael Pollan and others suggest that you simply skip the inside of your local supermarket. If you must shop there, minimize the damage by shopping the outer edges rather than the centre shelving. If your grandmother wouldn't recognize it as food, don't buy it.
     This does show one of the reasons that farmers are getting less than ever of each food dollar spent these days: most of the "food" being sold isn't food, but manufactured edible food like products. And thankfully, vegetables are still vegetables, fruit is still fruit, and we can still recognize them as such. 

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