via USDA Photo by by Keith Weller |
But, depressingly, the New York Times is reporting that this wonderful, quirky magazine may by about to disappear. Currently, the magazine part of the operation has suspended after the departure of the magazine’s founder, Ann Marie Gardner, followed by the remainder of the editorial staff. The editorial content has been left to two interns--and they're gone February 1st.
Sadly, there is a Canadian connection to this story. The Times reports;
Modern Farmer has been a great read. Mr. Giustra has said that the spring edition will be cancelled, but after some new hires, he plans a summer issue. I'll be surprised if he finds writers and editors who can catch that same quirky tone--ranging between global warming and chicken breeds with passion and good humour.At the center of Modern Farmer’s collapse is the magazine’s financial performance. Mr. Giustra, who made money from mining interests, founded Lion’s Gate Entertainment and is a major contributor to the foundation headed by Bill Clinton, had been eager to move into food. He started an Italian olive oil company, invested in both industrial and small-scale farming operations and financed a specialty food company based in San Francisco.Modern Farmer was part of that portfolio. But after a handful of issues, Mr. Giustra was disappointed in Ms. Gardner’s performance regarding early revenue figures and her ability to deliver additional investors. In the end, the chasm between the two became too wide to bridge and she left.
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